You’d be hard pressed to find a guy further removed from the “remodeler-lyfe” But I do know how to make things look cool, especially giant tour trucks. Liquid Nails was launching a new product and needed to have a clear communicating ad campaign that bolstered the awesome benefits of it’s product. To answer this call I created a segmented campaign in a laboratory like environment that showed just how tough their new product was, putting the glue to the test of fire, water, and mother nature. Also a group of mobile glue missionaries went out across the U.S. to spread the good Fuze*IT word, in awesome contractor inspired trucks. This campaign ended up exceeding their product sale goal by 150%!