Goodyear Credit Card Ad Campaign and Brand Refresh

Sometimes things just need to be straight forward and consistent, especially when it comes to what people are already hesitant about, like applying for a new credit card. Consistency and clear simple messaging across all customer shopping touch-points worked it’s magic, and increased sign up by 150% across all Goodyear stores. I art directed and executed this project from concept, to photo shoot on the streets of Cleveland, to the in-store executions and employee educational materials.