Sometimes things just need to be straight forward and consistent, especially when it comes to what people are already hesitant about, like applying for a new credit card. Consistency and clear simple messaging across all customer shopping touch-points worked it’s magic, and increased sign up by 150% across all Goodyear stores. I art directed and executed this project from concept, to photo shoot on the streets of Cleveland, to the in-store executions and employee educational materials.
