Every year Goodyear holds a massive conference for all of there tire dealers, with the sole purpose of educating them on all the benefits of both buying and selling Goodyear tires. The key to this event is keeping the dealers engaged and moving through all of the educational opportunities. We accomplished this by creating everything from a digital interactive map that showed consumers how much extra distance they could get out of their fuel savings, to a gas pump that told consumers their fuel savings based on truck fleet size, to a RFID enabled digital interactive heat map of sales opportunities across the country.
