Goodyear International Ad Campaigns

Whether it be rain, snow or shine, tires are always there to keep your car moving, and they’re usually on quarterly rebate promotion cycles, thats where I came in. Taking a set brand style with a recurring promotion, and finding a new engaging way to work inside the brand guidelines is my specialty. Every concept was a chance to find a new exciting way, to ensure consumer trust, with clear on-brand messaging, while helping to ease their apprehension of making a purchase they may not have foreseen.