Liquid Nails was launching a new product and needed a new print, web, and guerilla ad campaign, that clearly communicated their awesome benefits . To answer this call I created the concept of a laboratory like environment that showed just how tough their new product was, putting the glue to the test of; fire, water, and mother nature. A group of mobile glue missionaries went out across the U.S. to spread the good Fuze*IT word, in awesome contractor inspired trucks, that I designed and picked the features for. This campaign ended up exceeding their product sales goal by 150%!
