Ohio Lottery Cash Celebration Commercial

Ohio Lottery needed a new compelling way to sell a $30 lottery ticket, I was up to the task. This ticket had the distinct benefit of containing a lot of middle prizes; and conversely few, low and grand prizes. Enter the anthropomorphic bag of money with middle-prize syndrome. Putting him into a therapist setting allowed him to rattle off facts about the ticket in a championing, yet funny way. Storyboards are a great place for me to use my illustration skills in selling an idea. This one was bought into with just a script and the drawing below.