Ohio Lottery needed a new compelling way to sell a $30 lottery ticket, I was up to the task. This ticket had the distinct benefit of containing a lot of middle prizes; and conversely few, low and grand prizes. Enter the anthropomorphic bag of money with middle-prize syndrome. Putting him into a therapist setting allowed him to rattle off facts about the ticket in a championing, yet funny way. Storyboards are a great place for me to use my illustration skills in selling an idea. This one was bought into with just a script and the drawing below.
What would you do with a handsome bag of money? Did you know the $30 Cash Celebration has over $110 million in prizes, from $100 to $1,000 and the chance to win up to $1,000,000! Show the middle prizes a little love and pickup a ticket! pic.twitter.com/yy6V3ImjVR— Ohio Lottery (@OHLottery) February 20, 2020