PPG Pittsburgh Paints Ad Campaign

PPG Pittsburgh Paints is a hardworking brand, with hardworking customers. Since the average paint contractor doesn’t really exist and is actually divided into diverse subsets of professionals and expertise, I created a segmented campaign that had the hardworking, yet high end, feel of the paint brand. It included audience specific messaging written in a relatable and down to earth handwriting, evoking the feel of a professional’s notebook.